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Business 7131 (Current)

10個單元

What is business?

Understanding the nature and purpose of business
Understanding different business forms
Understanding that businesses operate within an external environment

Managers, leadership and decision making

Understanding management, leadership and decision making
Understanding management decision making
Understanding the role and importance of stakeholders

Marketing management

Setting marketing objectives
Understanding markets and customers
Making marketing decisions: segmentation, targeting, positioning
Making marketing decisions: using the marketing mix

Operational management

Setting operational objectives
Analysing operational performance
Making operational decisions to improve performance: increasing efficiency and productivity
Making operational decisions to improve performance: improving quality
Making operational decisions to improve performance: managing inventory and supply chains

Financial management

Setting financial objectives
Analysing financial performance
Making financial decisions: sources of finance
Making financial decisions: improving cash flow and profits

Human resource management

Setting human resource objectives
Analysing human resource performance
Making human resource decisions: improving organisational design and managing the human resource flow
Making human resource decisions: improving motivation and engagement
Making human resource decisions: improving employeremployee relations

Analysing the strategic position of a business

Choosing strategic direction

Strategic methods: how to pursue strategies

Managing strategic change

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