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Travel and Tourism (0471)

5個單元

Introduction to the main travel and tourism definitions and concepts

Main types of tourism
Main reasons why people travel
Sustainable travel and tourism
Characteristics of travel and tourism
Types of tourists
Types of destinations

Global tourism

The scale of travel and tourism
Features of destinations and their appeal to different types of tourists
The role of organisations involved in development and management of destinations
Factors affecting tourism development and management
Managing destinations sustainably
Economic, environmental and sociocultural impacts of travel and tourism

Travel and tourism organisations

The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
Ways travel and tourism organisations work together
Different types of transport and their appeal
Sustainable developments within travel and transport
Domestic and international travel and transport infrastructure

Customer service

Importance of customer service
Delivery of customer service
Provision of customer service for different types of tourists
Skills required when working in the travel and tourism industry

Destination marketing

Importance of marketing to travel and tourism organisations
Factors affecting marketing
Marketing mix
Market research and analysis
Market segmentation and targeting

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