Business - H431

9 sections available · 66 chapters available

Free Business - H431 revision notes for Cambridge OCR A Level students. Each chapter covers a key topic with worked examples and practice prompts you can take straight into the thinka app.

Introduction to business

Business objectives, strategy and decision making

  • Aims and objectives

  • Stakeholders and corporate social responsibility

  • Mission statement and business plan

  • Strategy and implementation

  • Risk, uncertainty and contingency planning

  • Models of strategic choice: Porter and Ansoff

  • Decision making and decision trees

  • Forecasting and measures of performance

Markets, competition and the global context

  • Market size, growth and competition

  • Demand, supply and market forces

  • Physical and non-physical markets

  • Market dominance, mergers and acquisitions

  • Globalisation and emerging markets

  • International trade, trading blocs and the EU

External influences and change

  • Political factors

  • Economic factors

  • Social factors

  • Technological factors and the digital revolution

  • Ethical factors

  • Legal factors

  • Environmental factors

  • Causes of change and managing change

Accounting, finance and management accounting

Financial accounting

  • Income statements

  • Statement of financial position and depreciation

  • Ratio analysis

  • Accounting and finance within the external environment

  • The finance strategy

Human resources and management

  • Human resource management objectives

  • Organisational structure and culture

  • Communication

  • Workforce planning, recruitment and selection

  • Training, appraisal and workforce performance

  • Management functions and leadership

  • Motivation

  • Employer/employee relations, HR environment and strategy

Marketing

  • Marketing objectives

  • Market research and market analysis

  • Customer needs and buyer behaviour

  • The marketing mix

  • Product and the product life cycle

  • Price and elasticities of demand

  • Place and promotion

  • Service marketing, marketing environment and strategy

Operations management

  • Operations objectives and added value

  • Innovation, research and development

  • Methods of production and services

  • Project management: CPA and PERT

  • Productivity, economies of scale and capacity

  • Stock control, lean production and technology

  • Quality management and quality standards

  • Location, logistics and the operations strategy

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