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Business - H431
9 หมวด · 66 บท
สรุปวิชาBusiness - H431สำหรับนักเรียนCambridge OCR A Levelแบบฟรี แต่ละบทด้านล่างครอบคลุมหัวข้อสำคัญพร้อมตัวอย่างและโจทย์ที่ฝึกต่อในแอป thinka ได้ทันที
Introduction to business
Enterprise
Business sectors
Types of business
Franchises and co-operatives
Business functions
Business size and growth
External growth: joint ventures and strategic alliances
Business objectives, strategy and decision making
Aims and objectives
Stakeholders and corporate social responsibility
Mission statement and business plan
Strategy and implementation
Risk, uncertainty and contingency planning
Models of strategic choice: Porter and Ansoff
Decision making and decision trees
Forecasting and measures of performance
Markets, competition and the global context
Market size, growth and competition
Demand, supply and market forces
Physical and non-physical markets
Market dominance, mergers and acquisitions
Globalisation and emerging markets
International trade, trading blocs and the EU
External influences and change
Political factors
Economic factors
Social factors
Technological factors and the digital revolution
Ethical factors
Legal factors
Environmental factors
Causes of change and managing change
Accounting, finance and management accounting
Accounting and finance objectives
Sources of finance
Accounting concepts
Costs, revenue and profit
Break-even analysis
Investment appraisal
Budgets and variances
Cash flow and working capital
Financial accounting
Income statements
Statement of financial position and depreciation
Ratio analysis
Accounting and finance within the external environment
The finance strategy
Human resources and management
Human resource management objectives
Organisational structure and culture
Communication
Workforce planning, recruitment and selection
Training, appraisal and workforce performance
Management functions and leadership
Motivation
Employer/employee relations, HR environment and strategy
Marketing
Marketing objectives
Market research and market analysis
Customer needs and buyer behaviour
The marketing mix
Product and the product life cycle
Price and elasticities of demand
Place and promotion
Service marketing, marketing environment and strategy
Operations management
Operations objectives and added value
Innovation, research and development
Methods of production and services
Project management: CPA and PERT
Productivity, economies of scale and capacity
Stock control, lean production and technology
Quality management and quality standards
Location, logistics and the operations strategy
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