Cambridge IGCSE · Travel and Tourism (0471)

Market segmentation and targeting: Practice Questions

5 multiple-choice questions marked as you go, and 4 written questions with worked solutions. All on Market segmentation and targeting.

9 questions15 marksFree, no account

Question 1

1 mark

Which of the following is considered a demographic variable for market segmentation?

Question 2

1 mark

A resort specifically designs its product-service mix to include kids' clubs, interconnecting rooms, and child-friendly menus. Which market segment is most likely being targeted?

Question 3

1 mark

A city hotel aims to attract the MICE (Meetings, Incentives, Conventions and Exhibitions) segment. Which combination of features would best satisfy the specific needs of this market?

Question 4

1 mark

A National Tourism Organisation (NTO) classifies its visitors as being either 'domestic' or 'inbound'. Which type of market segmentation is being applied?

Question 5

1 mark

A luxury cruise line targets individuals with an annual household income exceeding $\$200,000$. This is an example of segmenting a market by which demographic variable?

Question 6

2 marks

Identify the demographic variable used by a hotel that offers specialized services and menus for guests based on their ethnicity.

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Question 7

3 marks

A cruise company uses demographic segmentation to target retirees. Explain how this helps the company manage the impact of seasonality.

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Question 8

2 marks

Identify two demographic variables that a cruise line might use when segmenting its target market.

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Question 9

3 marks

A luxury cruise line is planning a new itinerary for the Mediterranean. The marketing team has decided to segment their market based on visitor characteristics.

(a) State the difference between demographic segmentation and psychographic segmentation.
(b) Give one example of a demographic characteristic and one example of a psychographic characteristic that the cruise line might use to target its customers.

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