第 1 題
1 分Which of the following is considered a demographic variable for market segmentation?
Cambridge IGCSE · Travel and Tourism (0471)
Market segmentation and targeting：練習題
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第 2 題
1 分A resort specifically designs its product-service mix to include kids' clubs, interconnecting rooms, and child-friendly menus. Which market segment is most likely being targeted?
第 3 題
1 分A city hotel aims to attract the MICE (Meetings, Incentives, Conventions and Exhibitions) segment. Which combination of features would best satisfy the specific needs of this market?
第 4 題
1 分A National Tourism Organisation (NTO) classifies its visitors as being either 'domestic' or 'inbound'. Which type of market segmentation is being applied?
第 5 題
1 分A luxury cruise line targets individuals with an annual household income exceeding \(\$200,000\). This is an example of segmenting a market by which demographic variable?
第 6 題
2 分Identify the demographic variable used by a hotel that offers specialized services and menus for guests based on their ethnicity.
先自己寫一次答案，再對照解題步驟。
第 7 題
3 分A cruise company uses demographic segmentation to target retirees. Explain how this helps the company manage the impact of seasonality.
先自己寫一次答案，再對照解題步驟。
第 8 題
2 分Identify two demographic variables that a cruise line might use when segmenting its target market.
先自己寫一次答案，再對照解題步驟。
第 9 題
3 分A luxury cruise line is planning a new itinerary for the Mediterranean. The marketing team has decided to segment their market based on visitor characteristics.
(a) State the difference between demographic segmentation and psychographic segmentation.(b) Give one example of a demographic characteristic and one example of a psychographic characteristic that the cruise line might use to target its customers.
先自己寫一次答案，再對照解題步驟。
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