Market segmentation and targeting: แบบฝึกหัด

Which of the following is considered a demographic variable for market segmentation?

A resort specifically designs its product-service mix to include kids' clubs, interconnecting rooms, and child-friendly menus. Which market segment is most likely being targeted?

A city hotel aims to attract the MICE (Meetings, Incentives, Conventions and Exhibitions) segment. Which combination of features would best satisfy the specific needs of this market?

A National Tourism Organisation (NTO) classifies its visitors as being either 'domestic' or 'inbound'. Which type of market segmentation is being applied?

A luxury cruise line targets individuals with an annual household income exceeding \(\$200,000\). This is an example of segmenting a market by which demographic variable?

Identify the demographic variable used by a hotel that offers specialized services and menus for guests based on their ethnicity.

A cruise company uses demographic segmentation to target retirees. Explain how this helps the company manage the impact of seasonality.

Identify two demographic variables that a cruise line might use when segmenting its target market.

A luxury cruise line is planning a new itinerary for the Mediterranean. The marketing team has decided to segment their market based on visitor characteristics.