Business (9BS0)
20セクション · 80チャプター
Pearson Edexcel A Level の学習者向けの無料Business (9BS0)学習ノート。各章のリンクから、要点・例題・練習問題への導線にアクセスできます。
1.1 Meeting customer needs
The market
Market research
Market positioning
1.2 Market
Demand
Supply
Markets
Price elasticity of demand
Income elasticity of demand
1.3 Marketing mix and strategy
Product/service design
Branding and promotion
Pricing strategies
Distribution
Marketing strategy
1.4 Managing people
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
1.5 Entrepreneurs and leaders
Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Forms of business
Business choices
Moving from entrepreneur to leader
2.1 Raising finance
Internal finance
External finance
Liability
Planning
2.2 Financial planning
Sales forecasting
Sales, revenue and costs
Break-even
Budgets
2.3 Managing finance
Profit
Liquidity
Business failure
2.4 Resource management
Production, productivity and efficiency
Capacity utilisation
Stock control
Quality management
2.5 External influences
Economic influences
Legislation
The competitive environment
3.1 Business objectives and strategy
Corporate objectives
Theories of corporate strategy
SWOT analysis
Impact of external influences
3.2 Business growth
Growth
Mergers and takeovers
Organic growth
Reasons for staying small
3.3 Decision-making techniques
Quantitative sales forecasting
Investment appraisal
Decision trees
Critical Path Analysis
3.4 Influences on business decisions
Corporate influences
Corporate culture
Shareholders versus stakeholders
Business ethics
3.5 Assessing competitiveness
Interpretation of financial statements
Ratio analysis
Human resources
3.6 Managing change
Causes and effects of change
Key factors in change
Scenario planning
4.1 Globalisation
Growing economies
International trade and business growth
Factors contributing to increased globalisation
Protectionism
Trading blocs
4.2 Global markets and business expansion
Conditions that prompt trade
Assessment of a country as a market
Assessment of a country as a production location
Reasons for global mergers or joint ventures
Global competitiveness
4.3 Global marketing
Marketing
Niche markets
Cultural/social factors
4.4 Global industries and companies (multinational corporations)
The impact of MNCs
Ethics
Controlling MNCs
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