Management Functions ：練習問題

Which management function involves establishing goals and objectives for the organisation, and developing strategies and action plans to achieve them?

A sales executive at a retail corporation is developing a regional promotion campaign. He receives a directive from the Marketing Manager to focus on volume discounts to increase market share. However, the Finance Director simultaneously instructs him to strictly maintain profit margins by avoiding any promotional discounts. This scenario primarily illustrates a violation of which principle of effective management?

A retail chain evaluated its customer service quality (Controlling function) and found that customer satisfaction scores were below the industry average. In response, the manager decides to appoint a new customer service supervisor and implement a monthly bonus system for the top-performing staff. These measures are mainly related to which other management functions?

A fast-food chain divides its operations into three main departments: 'South China', 'North China', and 'East China' to better cater to regional tastes. This is an example of departmentalisation by __________.

Mr. Tan is the director of a high-end culinary research lab. His team consists of master chefs and food scientists who are experts in molecular gastronomy. The team is tasked with creating a new range of plant-based proteins. Mr. Tan identifies the target nutritional profiles and the launch date, ensures the lab is fully equipped, and then lets the team experiment with their own techniques and ingredients. He primarily acts as a liaison with the marketing department. Which leadership style is Mr. Tan most clearly demonstrating?

A retail chain groups its business outlets into "Hong Kong Island," "Kowloon," and "New Territories" divisions. Identify the basis of departmentalisation used in this organizational structure.

A manager sets an objective: "To boost sales next quarter." For this objective to be considered 'Specific' and 'Measurable' according to the SMART goals framework, what two key pieces of information are currently missing?

A manager leads a team of highly experienced and self-motivated software engineers on a project to develop a complex new feature. The manager frequently consults the team, encourages open debate on technical solutions, and values their collective expertise in decision-making, while still providing overall direction. Identify the leadership style being used and justify its suitability for this specific team and project context.

Bright Light Limited is an advertising agency. To improve work coordination, the manager, Ms. Ho, ensures that activities with the same objective are grouped under one plan and one supervisor. She also sets a specific target for her team: "To acquire \(5\) new corporate clients by the end of December."

(a) Identify the principle of effective management being applied when activities with the same objective are directed by one manager using one plan. (1 mark)

(b) Name the management function that involves setting objectives and determining how to achieve them. (1 mark)

(c) With reference to the target set by Ms. Ho, identify the two characteristics of SMART goals represented by "\(5\) new corporate clients" and "by the end of December" respectively. (2 marks)

SolarBright Energy Solutions aims to become a leading provider of solar panels in Hong Kong. However, their current objective states: "Significantly increase our market presence and customer satisfaction in the coming years." The management team acknowledges that this objective is too vague for effective planning.

(a) Rephrase SolarBright's objective into a SMART goal, providing a specific example.

(b) Explain how each element of your SMART goal (Specific, Measurable, Achievable, Relevant, Time-bound) contributes to more effective planning for SolarBright Energy Solutions.