Choice of media language：练习题

A high-fashion magazine uses a direct mode of address on its front cover. According to the theoretical framework for choice of media language, what is the intended effect of this choice?

In the context of choice of media language, why might a producer choose an indirect mode of address for a cinematic film trailer?

When a media producer decides to exclude certain elements from a news broadcast to frame a specific narrative, which aspect of choice of media language are they primarily exercising?

Which theoretical concept explains how the selection of an upbeat soundtrack combined with fast-paced editing portrays aspects of reality in a travel vlog?

In the study of media language, what is the primary purpose of selection and combination when constructing a media product?

Analyse how the process of selection and combination within media language is used to construct a specific point of view or a particular 'version of reality' for the audience.

Media producers make deliberate choices regarding media language to construct specific points of view.

Part (a): Describe the process of selection, combination, and exclusion and how these choices influence the constructed nature of reality in a news-based media product. (3 points)
Part (b): Evaluate the impact of using a direct mode of address versus an indirect mode of address on the audience's positioning and their perception of the 'truthfulness' of the product. (4 points)