E3 – Strategic Management

6个单元 · 37个章节

免费的E3 – Strategic Management学习笔记，专为CIMA (CGMA Professional Qualification)学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。

A. The strategy process

The nature and purpose of strategy
The essential features of strategy
Types of strategy
Levels of strategy
The rational and emergent strategy process

B. Analysing the organisational ecosystem

Markets and competition (SWOT, Porter's Five Forces, Porter's Diamond)
Society and regulation (PESTEL)
Drivers of change in the ecosystem
Strategic networks and platforms
Stakeholder analysis in networks

C. Generating strategic options

Governance and ethics in the strategy process
Purpose, vision and values
Key strategic questions and starting position (Porter's generics, Ansoff)
Potential organisational operating ecosystem
Frameworks to generate options (scenario planning, game theory, real options)

D. Making strategic choices

Criteria for evaluation (suitability, acceptability, feasibility)
Evaluating options against criteria
Recommending appropriate options
Value chain analysis
Portfolio analysis

E. Strategic control

Detailed action plans
Action plan communication and critical success factors
Implementation and key performance indicators
Incentives to performance
Resource availability
Resource allocation to strategic choices
Impact of strategy on the organisation
Change management strategies
Leadership in managing change

F. Digital strategy

Governance of digital transformation
Digital technologies
Digital enterprise
Economics of digitisation
Digital ecosystems
Digital consumption
Data and metrics
Leadership and culture

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