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Business Studies (0450)

6个单元

Understanding business activity

Business activity
Classification of businesses
Enterprise, business growth and size
Types of business organisation
Business objectives and stakeholder objectives

People in business

Motivating employees
Organisation and management
Recruitment, selection and training of employees
Internal and external communication

Marketing

Marketing, competition and the customer
Market research
Marketing mix
Marketing strategy

Operations management

Production of goods and services
Costs, scale of production and break-even analysis
Achieving quality production
Location decisions

Financial information and decisions

Business finance: needs and sources
Cash-flow forecasting and working capital
Income statements
Statement of financial position
Analysis of accounts

External influences on business activity

Economic issues
Environmental and ethical issues
Business and the international economy

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