Travel and Tourism (0471)
5个单元 · 26个章节
免费的Travel and Tourism (0471) 学习笔记，专为Cambridge IGCSE学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。
Introduction to the main travel and tourism definitions and concepts
Main types of tourism
Main reasons why people travel
Sustainable travel and tourism
Characteristics of travel and tourism
Types of tourists
Types of destinations
Global tourism
The scale of travel and tourism
Features of destinations and their appeal to different types of tourists
The role of organisations involved in development and management of destinations
Factors affecting tourism development and management
Managing destinations sustainably
Economic, environmental and sociocultural impacts of travel and tourism
Travel and tourism organisations
The role of tourism organisations, their sustainable practices, the products and services they provide and their appeal
Ways travel and tourism organisations work together
Different types of transport and their appeal
Sustainable developments within travel and transport
Domestic and international travel and transport infrastructure
Customer service
Importance of customer service
Delivery of customer service
Provision of customer service for different types of tourists
Skills required when working in the travel and tourism industry
Destination marketing
Importance of marketing to travel and tourism organisations
Factors affecting marketing
Marketing mix
Market research and analysis
Market segmentation and targeting
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