Business - H031
15个单元 · 61个章节
免费的Business - H031学习笔记，专为Cambridge OCR AS Level学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。
Introduction to business
Enterprise
Business sectors
Types of business
Business objectives and strategy
Different stakeholder and business objectives
Stakeholders
Business plans
Risk and uncertainty
Measures of performance: financial and nonfinancial
Decision making
External influences
The market, market structure, market size, share and growth
Demand and supply
Physical and nonphysical markets
Competition
Market dominance
Global context
Political factors
Economic factors
Technological factors
Ethical factors
Legal factors
Environmental factors
Social factors
Accounting and finance within a business environment
Sources of finance
Management accounting
Costs, revenue and profit
Break-even analysis
Investment appraisal
Budgets and variances
Cash-flow
Working capital
Financial accounting
Income statements
Statement of financial position
Ratio analysis
Human resource management within a business environment
Organisation
The workforce
Recruitment
Selection
Training
Workforce performance
Appraisal
Redundancy and dismissal
Management
Functions of management
Leadership
Motivation
Employer/employee relations
Marketing within a business environment
Marketing resources
Customer needs
Identifying customer needs
Anticipating consumer needs
The marketing strategy
The marketing mix
Product
Price
Place
Promotion
The production process
Methods of production
Services
Productive efficiency
Productivity
Capacity utilisation and management
Added value
Economies and diseconomies of scale
Stock control
Lean production
Productive quality (fit for purpose)
Internal quality standards
External quality standards
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