Business (9625)
3个单元 · 37个章节
免费的Business (9625)学习笔记，专为Oxford AQA International A-level学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。
Business and markets
The nature and purpose of business
What is business?
Types of business ownership
Marketing
Untitled Chapter
The external environment
Marketing objectives and plans
Marketing data
Segmentation, targeting and positioning
The marketing mix
Managing operations, human resources and finance
Operations management
Operational performance
Human resources
Operations planning and data
Finance
Operations and competitiveness
Inventory and supply chain management
Human resource objectives Content
Human resource data
Organisational design and managing human resources
Motivation and engagement
Employer-employee relations
Financial objectives
Financial data
Sources of finance
Breakeven analysis
Profit and cash
Business strategy and business decision making
Mission, objectives and strategy
Analysing the existing internal position of a business
Analysing the industry environment
Analysing the external environment to assess opportunities and threats: political and legal change
Analysing the external environment to assess opportunities and threats: economic change
Analysing the external environment to assess opportunities and threats: social, technological and environmental change
Analysing strategic options: investment appraisal
Choosing strategic direction
Strategic methods: how to pursue strategies
Managing strategic change
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