题目 1 · short-answer
4 分Describe two reasons why a researcher might conduct a pilot study.
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解题
A pilot study is a small-scale trial run carried out before the main sociological investigation.
Two reasons for conducting a pilot study are:
1. To check the clarity and wording of research instruments:
Conducting a trial run allows the researcher to see if any questions on a questionnaire or interview schedule are confusing, ambiguous, or offensive to participants. This enables questions to be reworded or removed before the full-scale study takes place, improving the validity and reliability of the data.
2. To test practical feasibility and timeframes:
It helps the researcher assess whether the proposed timetable, interview duration, sampling method, and financial budget are realistic. Identifying logistical flaws early prevents costly disruptions or high non-response rates during the main research.
Two reasons for conducting a pilot study are:
1. To check the clarity and wording of research instruments:
Conducting a trial run allows the researcher to see if any questions on a questionnaire or interview schedule are confusing, ambiguous, or offensive to participants. This enables questions to be reworded or removed before the full-scale study takes place, improving the validity and reliability of the data.
2. To test practical feasibility and timeframes:
It helps the researcher assess whether the proposed timetable, interview duration, sampling method, and financial budget are realistic. Identifying logistical flaws early prevents costly disruptions or high non-response rates during the main research.
评分标准
Assessment Objective: AO1 (Knowledge and understanding) — 4 marks.
Award up to 2 marks for each of two distinct reasons (2 x 2 marks):
- 1 mark for identifying/naming a valid reason why a pilot study is conducted.
- 1 mark for describing/explaining how or why that reason applies to research design.
Indicative content:
- Testing the clarity/understandability of questions or instructions (avoiding ambiguity/leading questions).
- Assessing the time taken to complete the research instrument (e.g. length of interview/survey).
- Testing the sampling frame/method or response rates to see if sufficient participants can be recruited.
- Training and evaluating interviewers/observers in field conditions.
- Checking the operationalisation of key concepts.
- Testing data coding and analysis procedures.
Note: Do not credit the same point twice if worded differently. Points must be distinct.
Award up to 2 marks for each of two distinct reasons (2 x 2 marks):
- 1 mark for identifying/naming a valid reason why a pilot study is conducted.
- 1 mark for describing/explaining how or why that reason applies to research design.
Indicative content:
- Testing the clarity/understandability of questions or instructions (avoiding ambiguity/leading questions).
- Assessing the time taken to complete the research instrument (e.g. length of interview/survey).
- Testing the sampling frame/method or response rates to see if sufficient participants can be recruited.
- Training and evaluating interviewers/observers in field conditions.
- Checking the operationalisation of key concepts.
- Testing data coding and analysis procedures.
Note: Do not credit the same point twice if worded differently. Points must be distinct.