Travel and Tourism (9395)

7個單元 · 26個課題

免費的Travel and Tourism (9395)學習筆記，專為Cambridge International AS Level學生準備。下列每個章節都涵蓋一個重點主題，附有例題與練習提示，可在 thinka 應用程式中延伸練習。

The changing nature of travel and tourism

Reasons people travel
Types of tourism
The changing structure of the travel and tourism industry

Travel and tourism destinations

Types of destination
The changing appeal of destinations to different external customer types
Changes in travel choices, including by more sustainable means

Trends in travel and tourism

Changing global tourism flows
The growth of sustainable tourism
Sustainable tourism in practice

Customer service in travel and tourism

How travel and tourism organisations serve customers and meet their needs
The importance of quality customer service
Ways of assessing customer service quality

Planning and managing a travel and tourism event

Working in a team
Choosing the event
Producing a business plan for your travel and tourism event
Preparing for the event
Running the event
Evaluation and recommendations

Destination marketing (AS Level)

Defining the tourism market – market research and analysis
Building a destination brand
Communicating the destination brand
Challenges in branding destinations
Monitoring the effectiveness of the destination brand

Destination development and management (AS Level)

Organisations involved in destination management, their roles and priorities
Developing and managing destinations
Impacts of tourism

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