Business (9725)
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Oxford AQA International A-level の学習者向けの無料Business (9725)学習ノート。各章のリンクから、要点・例題・練習問題への導線にアクセスできます。
Unit 1 (AS): Business and markets
The nature and purpose of business
Types of business ownership
The external environment
Marketing objectives and plans
Marketing data
Segmentation, targeting and positioning
The marketing mix
Unit 2 (AS): Operational performance and human resources
Operations management
Operations competitiveness
Inventory and supply chain management
Human resource objectives
Human resource data
Organisational design
Motivation
Employer-employee relations
Unit 2 (AS): Finance
Sources of finance
Break-even analysis
Profit and cash
Unit 3 (A2 only): Business analysis
Mission, objective and SWOT analysis
Analysis the existing internal position of a business
Analysing the industry environment
Analysing the external environment to assess opportunities and threats
Analysing future sales
Unit 4 (A2 only): Business strategy
Strategic options: choosing which markets to compete in and what products to offer
Strategic positioning: Choosing how to compete
Deciding on a strategic investment
Types of strategies
Implementing a strategy
Change, risk and uncertainty
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