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Business (9725)

4个单元

Business and markets

The nature and purpose of business
Types of business ownership
The external environment
Marketing objectives and plans
Marketing data
Segmentation, targeting and positioning
The marketing mix

Managing operations, human resources and finance

Operations management
Operations competitiveness
Inventory and supply chain managment
Human resource objectives
Human resource data
Organisational design
Motivation
Employer-employee relations
Sources of finance
Break-even analysis
Profit and cash

Business analysis

Mission, objective and SWOT analysis
Analysis the existing internal position of a business
Analysing the industry environment
Analysing the external environment to assess opportunities and threats
Analysing future sales

Business strategy

Strategic options: choosing which markets to compete in and what products to offer
Strategic positioning: Choosing how to compete
Deciding on a strategic investment
Types of strategies
Implementing a strategy
Change, risk and uncertainty

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