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Management of Business (9587)

6个单元

Business and the environment

Nature and purpose of business
Business structure
Growth of business
Globalisation
Decision-making

Managing people

Nature and purpose of management
Organisational structure
Human resource management
Leadership
Motivation
Communication

Marketing

Nature and purpose of marketing
Market analysis and strategies
Market intelligence
Market segmentation, targeting and positioning
The marketing mix

Operations management

Nature and purpose of operations management
Operations planning and control
Methods of operations
Productivity and efficiency
Capacity utilisation, outsourcing and off-shoring
Quality management
Inventory management

Finance

Nature and purpose of finance
Sources of finance
Bases of cost allocation
Financial performance analysis
Cash flow forecast and budgeting
Investment appraisal

Strategic management

Nature and purpose of strategic management
Strategic analysis
Strategic choice
Strategic implementation and evaluation

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