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Business (9BS0)

20个单元

Meeting customer needs

The market
Market research
Market positioning
Demand
Supply

Market

Demand
Supply
Markets
Price elasticity of demand
Income elasticity of demand

Marketing mix and strategy

Product/service design
Branding and promotion
Pricing strategies
Distribution
Marketing strategy

Managing people

Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership

Entrepreneurs and leaders

Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Forms of business
Business choices
Moving from entrepreneur to leader

Raising finance

Internal finance
External finance
Liability
Planning

Financial planning

Sales forecasting
Sales, revenue and costs
Break-even
Budgets

Managing finance

Profit
Liquidity
Business failure

Resource management

Production, productivity and efficiency
Capacity utilisation
Stock control
Quality management

External influences

Economic influences
Legislation
The competitive environment

Business objectives and strategy

Corporate objectives
Theories of corporate strategy
SWOT analysis
Impact of external influences

Business growth

Growth
Mergers and takeovers
Organic growth
Reasons for staying small

Decision-making techniques

Quantitative sales forecasting
Investment appraisal
Decision trees
Critical Path Analysis

Influences on business decisions

Corporate influences
Corporate culture
Shareholders versus stakeholders
Business ethics

Assessing competitiveness

Interpretation of financial statements
Ratio analysis
Human resources

Managing change

Causes and effects of change
Key factors in change
Scenario planning

Globalisation

Growing economies
International trade and business growth
Factors contributing to increased globalisation
Protectionism
Trading blocs

Global markets and business expansion

Conditions that prompt trade
Assessment of a country as a market
Assessment of a country as a production location
Reasons for global mergers or joint ventures
Global competitiveness

Global marketing

Marketing
Niche markets
Cultural/social factors

Global industries and companies (multinational corporations)

The impact of MNCs
Ethics
Controlling MNCs

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