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Business - H436

7個單元

Business activity

What is business activity?
Business structure
Stakeholders
Business size and growth
Scale of operations
Customer journey

Marketing

What is marketing?
Identifying and anticipating customer needs
Targeting customers
The marketing mix
Sales forecasting
Technology in marketing
Measuring marketing performance

People

What is human resource management?
Organisational design
Motivation
Leadership
Employer/employee relations
Recruitment and selection
Training and development
Measuring human resource performance

Operations

What is operations?
Productivity
Quality
Managing capacity
Inventory
Supply chain management and logistics
Measuring operational performance

Finance

What is finance?
Costs, revenue, profit and loss
Budgeting
Cash flow forecasting and liquidity
Sources of finance
Financial statements
Measuring financial performance

External influences

What is the market?
The global market
Political, economic, social and technological influences

Strategy, risk and managing change

Business planning
Business strategy
Strategic decision making and implementation
Investment decisions
Managing risk
Change management
Ethical, legal, environmental and sustainability issues

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