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Enterprise (0454)
10 sections available · 25 chapters available
Free Enterprise (0454) study notes for Cambridge IGCSE students. Each chapter breaks down a key concept with examples and practice prompts you can turn into AI drills in the thinka app.
Introduction to enterprise
What is meant by enterprise
Ways for students to be enterprising in everyday life
Setting up a new enterprise
The enterprise process
Types of business organisation
Enterprise skills
Skills of enterprising people
Behaviours of entrepreneurs
Enterprise opportunities, risk, legal obligations and ethical considerations
Opportunities
Risk
Legal obligations
Ethical considerations
Negotiation
The negotiation process
Finance
Sources of finance
The concept of trade credit
Financial terms
Financial records
Business planning
Business objectives
Action plans
Business plans
Markets and customers
The purpose of marketing
Market research
Customer retention
Marketing communications
Help and support for enterprise
Sources of help and support
Communication
Types of communication
Meetings and presentations
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