Enterprise (0454)
10個單元 · 25個課題
免費的Enterprise (0454)學習筆記，專為Cambridge IGCSE學生準備。下列每個章節都涵蓋一個重點主題，附有例題與練習提示，可在 thinka 應用程式中延伸練習。
Introduction to enterprise
What is meant by enterprise
Ways for students to be enterprising in everyday life
Setting up a new enterprise
The enterprise process
Types of business organisation
Enterprise skills
Skills of enterprising people
Behaviours of entrepreneurs
Enterprise opportunities, risk, legal obligations and ethical considerations
Opportunities
Risk
Legal obligations
Ethical considerations
Negotiation
The negotiation process
Finance
Sources of finance
The concept of trade credit
Financial terms
Financial records
Business planning
Business objectives
Action plans
Business plans
Markets and customers
The purpose of marketing
Market research
Customer retention
Marketing communications
Help and support for enterprise
Sources of help and support
Communication
Types of communication
Meetings and presentations
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