Enterprise (0454)
7セクション · 25チャプター
Cambridge IGCSE の学習者向けの無料Enterprise (0454)学習ノート。各章のリンクから、要点・例題・練習問題への導線にアクセスできます。
Introduction to enterprise and enterprise skills
What is meant by enterprise
Ways for students to be enterprising in everyday life
Skills of enterprising people
Behaviours of entrepreneurs
Setting up a new enterprise
The enterprise process
Types of business organisation
Enterprise opportunities
Sources of help and support
Risk, legal obligations and ethical considerations
Risk
Legal obligations
Ethical considerations
Finance
Sources of finance
The concept of trade credit
Financial terms and calculations
Financial records
Business planning
Business objectives
Action plans
Business plans
Markets and customers
The purpose of marketing
Market research
Customer retention
Marketing communications
Communication and negotiation
Types of communication
Meetings and presentations
The negotiation process
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