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Enterprise (0454)

10个单元

Introduction to enterprise

What is meant by enterprise
Ways for students to be enterprising in everyday life

Setting up a new enterprise

The enterprise process
Types of business organisation

Enterprise skills

Skills of enterprising people
Behaviours of entrepreneurs

Enterprise opportunities, risk, legal obligations and ethical considerations

Opportunities
Risk
Legal obligations
Ethical considerations

Negotiation

The negotiation process

Finance

Sources of finance
The concept of trade credit
Financial terms
Financial records

Business planning

Business objectives
Action plans
Business plans

Markets and customers

The purpose of marketing
Market research
Customer retention
Marketing communications

Help and support for enterprise

Sources of help and support

Communication

Types of communication
Meetings and presentations

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