Enterprise (0454)
10个单元 · 25个章节
免费的Enterprise (0454)学习笔记，专为Cambridge IGCSE学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。
Introduction to enterprise
What is meant by enterprise
Ways for students to be enterprising in everyday life
Setting up a new enterprise
The enterprise process
Types of business organisation
Enterprise skills
Skills of enterprising people
Behaviours of entrepreneurs
Enterprise opportunities, risk, legal obligations and ethical considerations
Opportunities
Risk
Legal obligations
Ethical considerations
Negotiation
The negotiation process
Finance
Sources of finance
The concept of trade credit
Financial terms
Financial records
Business planning
Business objectives
Action plans
Business plans
Markets and customers
The purpose of marketing
Market research
Customer retention
Marketing communications
Help and support for enterprise
Sources of help and support
Communication
Types of communication
Meetings and presentations
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