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Business - J204
7個單元
Business activity
The role of business enterprise and entrepreneurship
Business planning
Business ownership
Business aims and objectives
Stakeholders in business
Business growth
Marketing
The role of marketing
Market research
Market segmentation
The marketing mix
People
The role of human resources
Organisational structures and different ways of working
Communication in business
Recruitment and selection
Motivation and retention
Training and development
Employment law
Operations
Production processes
Quality of goods and services
The sales process and customer service
Consumer law
Business location
Working with suppliers
Finance
The role of the finance function
Sources of finance
Revenue, costs, profit and loss
Break-even
Cash and cash flow
Influences on business
Ethical and environmental considerations
The economic climate
Globalisation
The interdependent nature of business
The interdependent nature of business
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