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Business (8BS0)

10个单元

Meeting customer needs

The market
Market research
Market positioning
Untitled Chapter

The market

Demand
Supply
Markets
Price elasticity of demand
Income elasticity of demand

Marketing mix and strategy

Product/service design
Branding and promotion
Pricing strategies
Distribution
Marketing strategy

Managing people

Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership

Entrepreneurs and leaders

Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Forms of business
Business choices
Moving from entrepreneur to leader

Raising finance

Internal finance
External finance
Liability
Planning

Financial planning

Sales forecasting
Sales, revenue and costs
Break-even
Budgets

Managing finance

Profit
Liquidity
Business failure

Resource management

Production, productivity and efficiency
Capacity utilisation
Stock control
Quality management

External influences

Economic influences
Legislation
The competitive environment

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