Business (8BS0)
10个单元 · 43个章节
免费的Business (8BS0)学习笔记，专为Pearson Edexcel AS Level学生准备。下列每个章节都涵盖一个重点主题，附有例题与练习提示，可在 thinka 应用中延伸练习。
Meeting customer needs
The market
Market research
Market positioning
Untitled Chapter
The market
Demand
Supply
Markets
Price elasticity of demand
Income elasticity of demand
Marketing mix and strategy
Product/service design
Branding and promotion
Pricing strategies
Distribution
Marketing strategy
Managing people
Approaches to staffing
Recruitment, selection and training
Organisational design
Motivation in theory and practice
Leadership
Entrepreneurs and leaders
Role of an entrepreneur
Entrepreneurial motives and characteristics
Business objectives
Forms of business
Business choices
Moving from entrepreneur to leader
Raising finance
Internal finance
External finance
Liability
Planning
Financial planning
Sales forecasting
Sales, revenue and costs
Break-even
Budgets
Managing finance
Profit
Liquidity
Business failure
Resource management
Production, productivity and efficiency
Capacity utilisation
Stock control
Quality management
External influences
Economic influences
Legislation
The competitive environment
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