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Business (1BS0)

10个单元

Enterprise and entrepreneurship

The dynamic nature of business
Risk and reward
The role of business enterprise

Spotting a business opportunity

Customer needs
Market research
Market segmentation
The competitive environment

Putting a business idea into practice

Business aims and objectives
Business revenues, costs and profits
Cash and cash-flow
Sources of business finance

Making the business effective

The options for start-up and small businesses
Business location
The marketing mix
Business plans

Understanding external influences on business

Business stakeholders
Technology and business
Legislation and business
The economy and business
External influences

Growing the business

Business growth
Changes in business aims and objectives
Business and globalisation
Ethics, the environment and business

Making marketing decisions

Product
Price
Promotion
Place
Using the marketing mix to make business decisions

Making operational decisions

Business operations
Working with suppliers
Managing quality
The sales process

Making financial decisions

Business calculations
Understanding business performance

Making human resource decisions

Organisational structures
Effective recruitment
Effective training and development
Motivation

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