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Business - H431

21个单元

Introduction to Business

Enterprise
Business sectors
Types of business
Franchises and franchisees
Business functions
Business size and growth
External growth

Business objectives and strategy

Different stakeholder and business objectives
Stakeholders
Mission statement
Corporate social responsibility (CSR)
Strategy and implementation
Business plan
Risk and uncertainty
Opportunity cost
Contingency planning and crisis management
Models of strategic choice
Measures of Performance: financial and nonfinancial
Forecasting
Decision making
Decision trees
Ansoff’s matrix
Conflicts in business decision making

External influences

The market, market size and growth
Demand and supply
Market forces
Physical and nonphysical markets
Competition
Market dominance
Global context
International trade and free trade
The European Union
Emerging markets and the global environment
Political factors
Economic factors
Social factors
Technological factors
The digital revolution
Ethical factors
Legal factors
Environmental factors
External factors and influences

Change

Causes and effect of change
Managing change

Accounting and finance within a business environment

Accounting and finance objectives
Sources of finance
Accounting concepts

Management accounting

Costs, revenue and profit
Break-even analysis
Investment appraisal
Budgets and variances
Cash-flow
Working capital

Financial accounting

Income statements
Statement of financial position
Ratio analysis
Accounting and finance within the external environment
The finance strategy

Accounting and finance within the external environment

External influences on accounting and finance

Human resource management within a business environment

Human resource management objectives
Organisation
Communication

The workforce

Workforce planning
Recruitment
Selection
Training
Appraisal and workforce performance
Redundancy and dismissal
Human resources within the external environment
The human resources strategy

The finance strategy

The strategy

Management

Functions of management
Leadership
Motivation
Employer/employee relations
Human resources within the external environment
The human resources strategy

Marketing within a business environment

Marketing objectives
Marketing resources

Customer needs

Identifying customer needs
Anticipating consumer needs
Customers and consumers
The product life cycle

The marketing strategy

The marketing mix
Product
Price
Place
Promotion
Service marketing
Marketing within the external environment
The marketing strategy

Human resources within the external environment

External influences on human resource management

Operations management within a business environment

Operations management objectives
Added value
Operations management within the external environment
The operations strategy

The human resources strategy

The strategy

The production process

Innovation, research and development
Methods of production
Services
Project management

Productive efficiency

Productivity
Economies and diseconomies of scale
Capacity utilisation and management
Stock control
Lean production
Technology

Productive quality (fit for purpose)

Internal quality standards
External quality standards
Services
Location and logistics

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